Since the only legal way to send commercial emails is through permission-based processes, it becomes important to have clarity with the situation. No doubt you have seen very many optin boxes offering their various freebie in exchange for some contact information. After the laws passed outline what is allowable from a legal standpoint, many IM marketers just defaulted to the safest option. However, many have tested all that is possible and found that nobody likes jumping through a lot of hoops just to get on a list. As always, do your due diligence and verify all you read and conduct your own testing.
Understand what is meant by, above the fold, because you will hear about it from here on out. On a website, or blog, above the fold refers to what you can see without having scrolled down. Ensuring your email subscription optin box stays above the fold is important for optin conversions. You have noticed that with blogs the optin box is always in the upper right corner somewhere. As you can imagine, doing this will make your optin box in the site of people when they are on each page. The one deviation is for people run Adwords or other PPC like at Bing, and then it needs to be much lower in order to avoid problems with quality score. The safest route so many list marketers prefer to take is the double opt-in, or sometimes called the confirmed opt-in subscription. In this process, you are gaining permission to send commercial emails plus the person is verifying that permission given to you. Yes, there is an additional step involved, and there is one possible compelling reason to do it. Sometimes a person will forget they have subscribed, or maybe they may have an ax to grind, and they accuse you of spamming them. All that does is cause trouble for you, the list owner, because you have to prove your innocence. If the person had to double opt-in to get on your list, then your autoresponder service will have a record of that.
Once very common and important term is open rate, and it applies to emails. You want to achieve the highest open rate you can get, and that is what so many marketers strive for every day. But here is something, for example, a person can set their email program to automatically open the email if it is at the top of the list.
But just because it is opened does not mean it is read, and that is where you may run into some inaccurate information. There is no escaping the fact that a maximum open rate is the best thing to have at all times. If you are new to email marketing, we recommend you avoid getting paranoid about the false accusation of spamming that can occur with a subscriber. We have no statistics or any kind of data on how prevalent that is in the industry. But it is something we hear about very infrequently, and we feel it is not worth worrying about. Nevertheless, you should go with which ever option makes you feel most comfortable.
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